Craft
Honor the hands and inherited techniques behind every textile, while designing for today.
VASTRANAND / SINCE 2017
Built in Surat.Built to keep moving.
What began in Surat's textile world has grown into a connected fashion ecosystem spanning craft, manufacturing, commerce, technology, retail and people.
01 / Origin
A small shop. A clear beginning.
Brothers Jigar and Ravi Viradiya began Vastranand in a 160 sq ft shop in Surat's Vankar Textile Market. The scale was modest; the ambition was already larger - to bring tradition, design and honest value closer to more people.
02 / From then to now
One thread.
More connections.
A verified progression told as broad stages, not an invented year-by-year history.
- 01
Beginning
Surat textile retail
A 160 sq ft shop in Vankar Textile Market becomes the starting point.
- 02
Product
Growing design depth
Traditional craft and modern design expand into a catalogue of more than 6,000 designs.
- 03
Direct commerce
Factory to customer
Digital storefronts in India and the United Kingdom connect products with customers and demand.
- 04
System
Operations, connected
Technology supports inventory, warehouse, fulfilment and customer-service workflows.
- 05
Physical retail
Places to meet the brand
Physical presence in Surat and Bengaluru brings product and people together.
- 06
Today
One connected ecosystem
From Surat operations and Bengaluru retail to a dedicated UK ecommerce presence, the company keeps moving as one system.
03 / What we build
Many disciplines.
One company.
- 01
Fashion
Designs that carry Indian textile traditions into the way people dress today.
- 02
Manufacturing
A Surat production base that connects craft, finishing and product execution.
- 03
Commerce
Factory-to-customer channels supported by digital storefront and order workflows.
- 04
Technology
Systems that support inventory, fulfilment, service and everyday operating clarity.
- 05
Retail
Physical spaces in Surat and Bengaluru where customers can experience Vastranand.
- 06
People
A 150+ member team and a value-led reseller community moving the company forward.
04 / What we stand for
Principles in practice.
Four themes translated from how Vastranand describes its craft, community and work.
People
Build with the team, artisans and women entrepreneurs who extend the Vastranand community.
Progress
Move with urgency, learn through execution and keep improving products and systems.
Trust
Let honest value, careful service and customer impact guide how the company grows.
05 / Vastranand at scale
A growing system,
measured simply.
- Happy customers
- 1M+
- Women served across India and beyond.
- Team members
- 150+
- People working with urgency and care.
- Designs
- 6,000+
- Traditional and modern sarees, with new designs added regularly.
- Towns covered
- 2K+
- A growing footprint shaped by digital commerce and reseller reach.
06 / Founders
Two brothers.
One vision.
Raised in Surat's textile world, building Vastranand together since its first shop.
A co-founder from Surat's textile world, Jigar helped turn a small retail beginning into a growing fashion business.
His published perspective places trust, people and impact alongside business performance.
Ravi brought garment experience to the brothers' shared beginning and helped shape the company's product and craft direction.
His published perspective describes Vastranand as a family built around creativity, craftsmanship and shared growth.
07 / Company presence
Rooted in India.
Connected to the UK.
- 01
Gujarat · India
Surat
Headquarters · Manufacturing · OperationsThe headquarters and manufacturing base in Sachin GIDC connect Vastranand's company and operating functions in Surat.
- 02
Karnataka · India
Bengaluru
RetailThe Jayanagar store brings Vastranand into a physical customer space in Bengaluru.
- 03
Harrow · England
United Kingdom
E-commerce · International PresenceVastranand's dedicated United Kingdom ecommerce presence extends the business beyond India.
Registered Office50 Richmond Gardens, Harrow, England, HA3 6AJVisit UK Website
Surat is Vastranand's operating base, Bengaluru is its verified retail presence, and the United Kingdom presence is ecommerce—not a verified physical retail store.
08 / The next chapter
Still building.
The next chapter of Vastranand continues across products, systems, places and people.